The Project
To design an elegant, nature-inspired website that will attract new customers.
My Roles
UX Designer
Brand Designer
Copywriter
Site Builder
Strategy
Who are the target clients?
Young adults (20-39) who enjoy nature and are either getting engaged/married, having children, need portraits, or looking to do creative work.
What are common pain points when hiring a photographer?
Lack of transparency in pricing
Photographers have good reasons for not displaying prices on their websites, but this can be frustrating for potential clients.
Anxious in front of a camera
Many people feel awkward and self-conscious in front of a camera, causing stress and anxiety around photography sessions.
Unsatisfied with their photos
There are many reasons why clients may be unhappy with their photos, including miscommunication with the photographer.
How can we avoid these pain points?
Include starting prices in the package descriptions.
Include explanations about what to expect the day of, advice for successful sessions, and an emphasis on creating a comfortable, non-judgmental atmosphere.
Include many examples of the photographer’s style and emphasize the importance of consultations.
Wireframing
Homepage
Gallery
Experience
Packages
Book a session
Final product
Landing Page
Experience Page
Packages Page
When hovering your mouse over a package, the overlay below appears.
Gallery Page
Book a Session Page
Bonus: Brand Design
Ariana’s photography style embraces natural light, deep colors, and surrounding scenery. She brings out deep jewel tones and keeps a healthy balance of light and dark values, resulting in well-balanced, vibrant photos.
To reflect this, her brand design incorporates jewel tones and natural imagery reminiscent of the Blue Ridge Mountains.
Disclaimer: The client is waiting to launch their website officially, but they have granted me permission to share the designs here.
